Understanding Fashion Trends And The Effects They Have On The Clothing Supply Chain

Fashion is a style of dressing and self-expression in a certain situation and context, of clothes, footwear, life, accessories, make-up, hairstyle, body posture, and attitude. In its more general usage, the word also denotes a mode of dress defined by fashion that is what is currently trending. What is fashionable to one person may not be fashionable to another. The word can apply to current fashions or what is trendy at the moment, as opposed to what was trendy last year.


The fashion industry keeps records of past fashion trends, sales, and popularity. The purpose of this data is for manufacturers and retailers to know what is selling well and what is not, so they can adjust their production methods, marketing, advertising, and distribution tactics to better benefit from the current fashion trends. Retailers and manufacturers use this information to create a better product offering for consumers. They are also able to predict what types of products will sell well during a fashion season and how they should plan their campaigns to make them successful. For example, one may see a rise in sunglasses sales because people like the look, but if it is only popular with the hip-hop crowd, then the manufacturer might need to design sunglasses that appeal to more of a mainstream consumer group.

Consumers and retailers who can better understand fashion trends and the impacts they have on the industry can use that knowledge to their advantage. They can tailor their clothing and footwear purchases to better fit with the latest fashion styles. They can also get discounted rates on purchases or offers on coupons and rebates for bulk orders. Using this type of analysis can help improve the profitability of one’s business and expand it into new areas, which can lead to increased customer satisfaction and loyalty.