Building an Ecommerce Site That Caters to Your Store’s Niche
In today’s internet market place, it’s survival of the fittest – in whichever fashion store you may choose to venture into. Whether you already own an established online fashion store, or whether you’re planning to kick start one, this post serves a dual purpose, not only to existing eCommerce purists but to newbie and budding eCommerce entrepreneurs who want to understand the must-haves in an eCommerce based fashion store. So without further stuttering, let’s get into it:
In order to succeed, a clothing store must be able to sustain itself in a cut-throat marketplace. A good starting point is a solid eCommerce design and development strategy that revolve around a solid product mix, a good mix of on-commerce and off-commerce strategies, and most importantly a strong merchandising backbone that is capable of facilitating a superior return on investment (ROI). The key to making money in the clothing industry is your customer connection – a crucial aspect in any fashion store’s success. For example, if your clothing store only offers apparel and accessories, with no mass market appeal, then you’ll be losing out on a lot of potential customers by bypassing the mass market. The best way to ensure customer loyalty is through a combination of on-commerce strategies and a mass-market presence.
Ecommerce sites that offer both apparel and accessories should include a size guide along with their clothes, since a size guide gives shoppers an idea of their actual size when ordering. Furthermore, an ideal ecommerce site would also provide its customers with a comprehensive, high-quality images gallery – preferably featuring high-quality images of each of their products. This allows for a better consumer experience, as shoppers can browse through different images and click on the ones they like to see the real product. Fashion store shoppers would also appreciate a site that provides detailed information on their favorite brands, including product specifications, prices, styles, photos and more.